Launch Pricing — $27 While This Page Is Live
new book for local business owners
Your Website Exists
but Nobody Can Find You.
The Local Domination Blueprint shows you the one thing you should do before you build your website or Google profile – and why skipping it is why most local businesses stay invisible online.
Instant digital download · No tech skills · Works for any local trade or service
For tradies, cleaners, mechanics, therapists, consultants and any local business where customers search before they call.
Simple. Plain English · No jargon · No fluff · Just the stuff that actually works.
DOES THIS SOUND FAMILIAR?
You Built the Website.
The Phone Still Isn’t Ringing.
You did what everyone told you to do. You got a website. Maybe you set up a Google profile. You waited. And waited. And the enquiries just… didn’t come.
Here’s what nobody told you:
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A website with no traffic plan is just an expensive business card nobody sees
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Setting up a Google profile without data behind it is like opening a shop with no sign out front
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Competing for broad keywords like “plumber” or “cleaner” puts you up against businesses with years of history and thousands of dollars in SEO spend
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Most web designers build you a pretty site and walk away — nobody teaches you how people actually find you
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Posting on social media feels busy but rarely turns into paying jobs
Here’s the hard truth:
Most local business owners are building their online presence back to front. They build first. Then they wonder why it doesn’t work.
The businesses that get found consistently do one thing first — and it takes less than an afternoon.
WHY I KNOW THIS
In 2013 I started a handyman business and did everything everyone told me to do. Website. Google profile. Social media. Platforms. I was busy — but I was going backwards.
Then I discovered something that nobody in the “get more clients” space was talking about. Something so simple it felt obvious the moment I saw it.
That discovery became this system. This book is what I wish someone had handed me at the start.
Jason McKinnon, Local Business Owner Since 2013
THE REAL PROBLEM
Your Customers Are Already Searching.
They Just Can’t Find You.
Right now — at this very moment — someone in your area is typing a problem into Google that you could solve. Tonight. Tomorrow morning. This week.
They are not browsing. They are not comparing. They have a specific problem and they need someone to fix it. They are ready to pay. And they are clicking the first result that looks like it can help them.
That result could be you. But only if you know what they are typing — and only if you have built your website around those exact words.
“This is not about getting more traffic. It’s about being found at the right moment — when someone has a problem and they are ready to pay.”
Most businesses never figure this out. They keep guessing. Keep posting. Keep hoping.
The Local Domination Blueprint shows you how to stop guessing and start showing up — by starting with the data that already exists.
THE OLD WAY
Build the website. Hope people find it. Compete for broad terms. Pay someone to “do SEO.” Wait 12 months. See no results.
Wonder what went wrong.
THE BLUEPRINT WAY
Find what your customers are already typing. Build targeted pages around those exact searches. Show up when it matters.
Phone starts ringing in weeks, not months.
WHAT’S INSIDE
A Complete System.
10 Chapters. Zero Fluff.
This is not a 300-page theory book. Every chapter is built around one thing: helping you get more calls from real customers, faster. Here is exactly what you get:
1
The New Way
Why the old “build it and hope” approach fails — and the one shift that changes everything about how local businesses win online.
2
Finding Real Jobs
The 3 types of searches that matter, how to tell which ones will bring in paying work, and two free tools you can use today to find them.
3
Organising Your Opportunity
How to turn a messy list of searches into a clear action plan — the “Job Map” method that tells you exactly where to start.
4
Website Structure That Works
Why your homepage is NOT what brings in clients — and the simple page structure that actually sends traffic to your door.
5
Creating Pages That Rank
A repeatable, fill-in-the-blanks format for writing pages that show up on Google — even if you have never written for a website before.
6
Google Business Profile — Done Right
Most people set this up wrong. Learn how to align your profile to what people are already searching — and why order matters.
7
Getting Found Faster
How to submit your pages to Google, read the free data it gives you, and improve pages that are close but not quite ranking.
8
Turning Traffic Into Calls
Getting found is only half the battle. This chapter covers the three things visitors need before they pick up the phone — and what kills conversions.
9
Reviews and Reinforcement
The simple 3-step system to get more Google reviews consistently — and how to use them to rank higher and convert more visitors.
10
Repeat What Works
How to identify your winners, expand on them, and build a steady pipeline of new pages that keep growing your visibility month by month.
PLUS THREE BONUSES — INCLUDED FREE
Bonus
30 Day Action Plan
Week by Week, exactly what to do. Research, organise, build, refine. No guess work.
Bonus
Page Template
The fill-in-the-blanks formula for every problem page you will ever write. Reuse it forever.
Bonus
Keyword Prompt library
Copy-paste prompts to find more searches any time you need new page ideas.
WHO THIS IS FOR
This Is for You If…
You are a tradie, technician, cleaner, therapist, consultant or any local service business
You have a website but it is not bringing in enquiries
You are starting from scratch and want to do it right the first time
You are tired of paying someone else and not knowing if it is working
You are not a tech person and you want plain English, not marketing jargon
You want a simple system you can run yourself, in under 30 minutes a week
This is NOT for you if:
You are a national brand, an e-commerce store, or you are looking for a complex technical SEO strategy. This book is built for local service businesses that want real customers finding them online — fast.
What Happens When You Follow This System
within the first week
You know exactly which searches to target
Most businesses spend months guessing what to put on their website. After Chapter 2 you will have a list of real searches — specific problems your customers are already typing — and you will know exactly which ones to focus on first.
WITHIN THE FIRST MONTH
Your pages start showing up where your customers are looking
After following the system in Chapters 4 and 5 you will have focused pages built around real searches. Pages that Google can find, understand, and start ranking — without paying for ads or hiring an SEO agency.
within 90 days
Enquiries come in without you chasing them
The businesses that follow this system consistently stop relying on word of mouth and referrals. Work starts coming to them — from people who searched for their specific problem and found them first.
100% MONEY-BACK GUARANTEE
Try It Risk-Free for 30 Days
Read the entire book. Do the research. Build your first pages. If you follow the system and genuinely feel it was not worth every cent of your $27 — email us within 30 days and you will get a full refund. No questions. No drama. No hoops to jump through.
You either get results or you get your money back. Simple.
GET INSTANT ACCESS TODAY
The Local Domination Blueprint
$27
One-time payment · Instant download · 30-day money-back guarantee
Here’s everything you get
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The Local Domination Blueprint — Full 10-Chapter Book
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Bonus: 30-Day Week-by-Week Action Plan
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Bonus: Reusable Page Template (use it for every page you ever write)
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Bonus: Keyword Prompt Library
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30-Day 100% Money-Back Guarantee
Launch pricing ends soon — lock in your copy at $27 before it goes up
COMMON QUESTIONS
You Might Be Wondering…
Do I need to know anything about SEO or marketing?
No. This book is written for people who have never heard of SEO. Every concept is explained in plain English with real examples. If you know how to Google something, you have everything you need to start.
Do I need a website already?
Not to do the research. You can complete Chapters 1 through 3 before your website even exists — in fact, that is the point. You will know exactly what to build before you build it.
How long will this take to implement?
The research takes one afternoon. Building your first pages takes a few hours across a week. The 30-Day Action Plan in the book walks you through it step by step. After that, the ongoing routine is 20 to 30 minutes a week.
What kind of businesses does this work for?
Any local service business where customers search online before they call. Plumbers, electricians, cleaners, mechanics, HVAC technicians, therapists, accountants, lawn care — if people Google your type of service, this works.
How quickly will I see results?
It depends on your market and how quickly you act. Some businesses see pages ranking within weeks. Others take a couple of months. What the blueprint does is eliminate the guesswork so every move you make is pointed in the right direction from day one.
What if it doesn’t work for me?
You are covered by a 30-day money-back guarantee. If you go through the book, do the work, and genuinely feel it wasn’t worth your $27 — email us and you’ll get every cent back.
Your Customers Are Searching Right Now.
The only question is whether they find you — or your competitor.
Most businesses will go back to guessing. Back to posting. Back to hoping. You don’t have to. For $27, you get the system that shows you exactly where the work already is.
30-Day Money—Back Guarantee · Instant Download
© 2026 Jason McKinnon Coach · All rights reserved.
Results depend on your market, effort, and consistency. Individual outcomes vary. This is a digital product — no physical product will be shipped.