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GuessingKnowing
GuessingKnowing
Build FirstResearch First
Copy competitorsUnderstand Customers
Hope it worksMake decisions with evidence

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Step 1

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  Step 2

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  Step 3

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  Step 4

Most local businesses start in exactly the same place.

Know what people search Know your opportunities Build with evidence Create better content Market with confidence

Then hope more customers turn up.

Most Businesses

Website
Services
Google Business Profile
Advertising
Hope

The Search Opportunity System

Customer Problems
Research
Opportunity
Website
Marketing
Example plumber website

Plumber

Example electrician website

Electrician

Example cleaner website

Cleaner

Example handyman website

Handyman

Business Known For Opportunity Questions Solutions

01

Discover What People Are Actually Searching For

Before someone calls a tradie, they Google it first — sometimes just to see if they can fix it themselves. That search is where the real opportunity starts.

02

Find The Opportunities Your Competitors Have Missed

Real problems people are already trying to solve — ones you could be solving today, if you knew they existed.

03

Build Your Website On Evidence, Not Guesswork

Skip the guessing game. Build your pages, content and profile around what the data actually shows.

04

Make Marketing Decisions That Actually Make Sense

Stop spending money on marketing because someone told you it works. Spend it because the evidence says it will.

I’ve put together a free 40-minute training where I walk through the questions I ask before making recommendations for any local service business.

I’ll show you why I believe most businesses start in the wrong place — and how understanding what your customers are already searching for can completely change the way you build your business.

The Live Search Opportunity Workshop — Friday & Saturday

The exact process I use before recommending a website, a service page, or a single dollar of advertising for any local service business.

Value: $2,997

Your Personalised Search Opportunity Map

Built live, during the session — specific to your business, your area, your customers. We’ll find the exact words and brands your customers actually search for, work out what’s most searched in your area, cross-check it against a second source, and spot rising trends others haven’t noticed yet.

Value: $1,500

1:1 Live Strategy Coaching, During The Session

Real-time, personal guidance on your business — the same thinking I’d charge full consulting rates for, one-on-one.

Value: $2,500

The Data-To-Customer Blueprint™

This is where your data becomes a real, running business:

  • See who actually lives in the areas you want to work in, so you know where to focus your time
  • Turn what you’ve found into real pages and posts for your website — based on evidence, not copied from someone else
  • Set up your Google Business Profile the right way, based on what your data shows
  • Get your business listed on directories like Yellow Pages
  • Link your website and Google Business Profile together, so every new post shows up in both places automatically
  • Learn a simple weekly habit of posting about real jobs and responding to reviews, without it eating up your time
  • Set up online bookings, so new enquiries can book straight into your calendar without you lifting a finger

Value: $1,497

The No-Guesswork Guarantee

Full details below — but in short: if it doesn’t work, you don’t pay.

Value: Priceless

Total Value: $8,494

Today: $1,997

(This rate is only available for early workshops. Once locked in, you keep it — future workshops will be priced higher.)

What about the two days of work I’ll lose?

Fair question — closing the van for two days feels like real money out the door. But most businesses lose far more than two days’ income chasing marketing that never quite works. Think of it as two days to stop guessing for good, instead of years of guessing a little at a time.

What if there’s a competitor in the room?

Your Search Opportunity Map is built entirely from your own business, your own area and your own customers — it won’t look like anyone else’s, even in the same trade. I also keep these sessions small, so this isn’t a room full of your direct competition.

Will this work for my trade?

Yes. The process works the same way whether you’re a plumber, an electrician, a cleaner or almost any local service business — because it’s built around how your customers search, not around your specific trade. What changes is the data. The process stays the same.

Do I need a website already?

No. If you’ve already got one, we’ll use real data to improve it. If you don’t, you’ll leave knowing exactly what to build and why — before you spend a dollar on it.

What if I can only make one of the two days?

Both days build on each other, so I’d strongly encourage blocking out the full two days if you possibly can. If something genuinely unavoidable comes up, get in touch and we’ll work out the best option for your situation.

What if this just becomes another course I never finish?

It won’t, because it isn’t a course sitting in a library waiting to be forgotten. It’s two live days where you build your own opportunity map and plan in real time, with me in the room. You leave with a finished result, not a login you’ll never open again.

Can I do this myself?

Absolutely. In fact, I hope you do. My goal isn’t to make you dependent on me — it’s to help you make better decisions long after this workshop is over.

What if I’m not techy or good with data?

You don’t need to be. I’ll walk you through everything live, step by step, using tools that are far simpler than they sound. If you can use Google, you can do this.

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